Digital marketing
September 15, 2021 2021-12-14 6:32Digital marketing
Digital marketing training
Obtain the right skillset to become proficient at SEO, PPC social media management, E-mail marketing etc. Get the firsthand industry exposure you need to be able to conduct proper market research and build proper Digital Marketing strategies.
Months
Hours
Students
Experts
On One Interaction
WHY LEARN FROM ACMEGRADE?
Live Training sessions
Distinguished Mentors
Internship Experience
Industry Relevant Projects
LMS Access
Professional Certifications
OVERVIEW OF THE PROGRAM
The last 20 years have seen the online realm increasingly grow in stature. The internet is now a staple presence in the activities of our daily lives. With this increased presence of people, online the digital realm has become a vast customer base for both established businesses and plucky startups. In this increasingly digital world, it is essential for anyone involved in commerce to know how to effectively use the internet in order to market your goods and services. Digital Marketing is basically the component of marketing that uses appropriate tools, strategies, concepts, and techniques, to best, sell their goods and services online.
Why is digital marketing important?
Since the dawn of commerce, merchants have always tried to capitalize on the best possible market available to them. The rise of the online realm has given birth to the largest marketplace in human history, the internet. With the ability to remotely connect with billions of potential customers online, the need to learn how to properly sell your goods and services online is absolutely crucial to the continued success and growth of a company. Whether you are a fresher or even a tenured professional looking to diversify your skillset, or an entrepreneur looking to get the most out of his business, knowing the keys to success on the internet can open doors to higher sales, better salaries, and a better life.
What are the prospects of digital marketing as a career?
Digital Marketing is an increasingly growing career that is becoming more lucrative by the day. Entry-level digital marketing salaries range from Rupees 4.5 lac per annum all the way up to Rupees 8 lac per annum. A managerial post can even net you an annual salary of Rupees 12 lac per annum. With more and more companies adopting the internet as their primary mode of marketing, the mean salaries of digital marketers in a few years are expected to be even higher than they are today, with the increasing need for digital marketing experts the demand for skilled digital marketers is very high. As such it is extremely unlikely that you will be unemployed if you have digital marketing expertise in your skillset.
Why Acmegrade?
At Acmegrade we place an emphasis on equipping our interns with the practical skills necessary to succeed. This doesn’t mean however, that the subject’s theory is exempted from our course. We will teach you the necessary theoretical concepts and practical skills to succeed. We will also let you get hands-on experience from our top associated mentors who are distinguished in their respective fields.
CURRICULUM
Our training curriculum contains concepts starting from scratch to advanced level for helping freshers excel their careers.
- Introduction to marketing
- Why marketing is important
- Production concept
- Marketing mix
- What is digital marketing?
- Digital marketing analytics.
- Connection between digital marketing and marketing
- Using digital marketing to drive sales
- What is content marketing?
- Content marketing as an effective part of a digital marketing strategy.
- Different types of content marketing.
- Content idea generation
- Long-term content planning.
- Blogging and guest blogging.
- What is email marketing?
- Email newsletters.
- Building conversions through email.
- Customer retention and re-targeting.
- E-mail marketing ethics and principles.
- Creating basic HTML pages
- Web graphics
- Designing & planning web pages
- Mobile web design
- Word-Press essentials
- What is lead generation?
- What is the lead conversion process?
- How do you convert a lead?
- Contact management and segmentation strategies
- Lead conversion metrics.
- Building objectives and budget.
- Popular digital marketing plans.
- Building a digital marketing plan.
- Web-metrics/tracking digital marketing plan.
- Understanding Search Engine Optimization (SEO).
- Keyword research and tools for Keyword research.
- Creating Content for SEO.
- Link Building and BackLinks.
- Schema Mark-up For SEO.
- Understanding Search engine marketing.
- Pay per click (PPC), its Importance, types, and benefits.
- What is social media content?
- Brand building on social media.
- Benefits of advertising on social media
- Advertising on major social media platforms (Facebook, Instagram, LinkedIn, Twitter.)
- Creation of the internet
- Evolution of web ads
- Advent of social media
- Evolution of traffic tracking analytics
- Growth in web users since COVID-19 pandemic.
- Differences between digital business and digital marketing
PROJECTS
Our Real- Time projects help you gain knowledge and enhance your skills.
Email marketing
Google search engine marketing analysis
Analysis of keywords and tools for SEO/SEM
Return on investment for various digital marketing analyses
OUR CERTIFICATION
On completion of a program each participant gets a course completion, internship and outstanding performance certificates.

Course Completion Certificate is awarded to you for the dedication and time you have provided to learn and enhance your skills during your training.

Internship Completion Certificate is awarded to you after gaining practical exposure and work experience by successful completion of the capstone projects.

Outstanding Performer Certification is awarded to the extraordinary students who have performed exceptionally well during the training and internship periods.


What Our Clients Say

Bhavesh Pachauri
/ Associate Software Engineer, Infosys.
Aryan Mukesh Nigam
/ Software Engineer, EY.
Sashi Shuman
/ Student, Xavier University.
Vibhor Tyagi
/ Technical Associate, PwC..
Tanya Srivastava
/ Apprentice, Bank of America.
Sourabh Dhawan
/ Sales & Marketing, Urban Piper.
Tanya Singh
/ Associate Software Engineer, Legato.
Jayanth Erukulapathi
/ Software Engineer, Cognizant.
Maya Shivani
/ Software Engineer, Capgemini
Jogi Naidu
/ Associate Software Engineer, Cognizant.
Harish Desapalli
/ Analyst, Goldman Sachs.
Kumar Pratik
/ Student, CU.Our Alumni Work At
Our alumni are already starting to make waves in their industries. Our former students are already working in high-profile industries and are shaping our futures.



























PRICING PLAN
We provide best programs at affordable price and student friendly.
Self Paced
- Recorded Lectures
- Real Time Projects
- 4+ Hrs of Live Sessions
- one on one Doubt sessions
- Certifications
- Mentor Support
- Placement Guidance
- Interview Assistance
Mentor Led
- Recorded Lectures
- Real Time Projects
- 16+ hrs of Live Sessions
- one on one Doubt sessions
- Certifications
- Mentor Support
- Placement Guidance
- Interview Assistance
Advance
- Recorded Lectures
- Real Time Projects
- 24+ hrs of Live Sessions
- one on one Doubt sessions
- Certifications
- Mentor Support
- Placement Guidance
- Interview Assistance
Frequently Asked Questions
How is digital marketing different from marketing?
Digital Marketing is the online equivalent of Marketing. With increasing amounts of businesses taking their work online. Marketing has also evolved into strategies surrounding the internet which has become a huge marketplace. Conventional practices are now modernized to drive branding processes online.
How long is the training?
Our self-paced and mentor led courses both last for a period of 2 months. Our advanced courses last for a period of 3 months.
Will Acmegrade help with placements?
Acmegrade provides placement support for all students of our advanced courses. Students that perform well during their internship period in our self-paced and mentor led courses will also get placement support.
What skills will I get from this course?
At Acmegrade, skill acquisition is our number one priority. With our digital marketing course you will obtain the following skills:
- SEO
- PPC Management
- E-Mail Marketing
- Social Media Management
- Market Research
- Website Analytics
- Digital Strategy Planning
Will I get an internship?
Yes, Acmegrade guarantees an internship opportunity for all our students across all our courses.
Can i pay the fee In instalment ?
Yes, you can book your slot by paying 1000 INR as pre-registration and the remaining amount can be paid later before starting the program.