Marketing & Digital Marketing
September 22, 2021 2021-12-14 6:41Marketing & Digital Marketing
Marketing & Digital Marketing
With our job guarantee program you will learn all the necessary theories behind marketing, and digital marketing. Obtain the skills you need to be successful in the world of commerce. Be able to analyze the market and develop effective marketing strategies through our trendy internship programs and creative projects. become proficient at SEO, PPC social media management, E-mail marketing etc. Our placement team works hand in hand with our mentors to make sure you get the perfect marketing job for you.
OVERVIEW OF THE PROGRAM
No matter how good your goods or services are, you need to convince people to buy them. Marketing is the medium through which this goal is attained. Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return. It is one of the primary components of business management and commerce. Similar to marketing, digital marketing is the process of getting the awareness of your product to your target audience.
Live Training Sessions
Distinguished Mentors
Internship Experience
Industry Relevant Projects
LMS Access
Professional Certifications
Skill Covered
- Market Research & Analysis
- Retail Marketing
- Blog marketing
- Subliminal Advertising
- SMM, Analytics, SEO, SEM
- Email Marketing
- PPC Management & Google AdWords
Key Features
- Interactive Sessions with Distinguished Mentors
- 200+ Hours of Online Sessions
- Flexible Payment Model
- Certifications From Internationally Renowned Universities
- Practical Exposure Through Industry-Relevant Projects and Internships
- Mock Test / Mock Interviews to Make you Interview Ready
- Career Counselling
- Resume Building Assistance
CURRICULUM
Our training curriculum contains concepts starting from scratch to advanced level for helping freshers excel their careers.
- Introduction to marketing
- Why marketing is important
- Production concept
- Marketing mix
- Difference between sales and marketing
- What is digital marketing?
- Digital marketing analytics.
- Connection between digital marketing and marketing
- Using digital marketing to drive sales
- What is market research?
- Why is market research important?
- Identifying market trends.
- Evaluating customer habits.
- Target Demographics.
- The Marketing Planning Process.
- Types of Marketing Plans.
- The Marketing Audit.
- Corporate Objectives.
- Promotional Strategies.
- What is retail marketing?
- Changing role of retail marketing in the online world.
- Retailing concept.
- Types of retail marketing.
- What is content marketing?
- Content marketing as an effective part of a digital marketing strategy.
- Different types of content marketing.
- Content idea generation
- Long-term content planning.
- Blogging and guest blogging.
- What is content marketing?
- Content marketing as an effective part of a digital marketing strategy.
- Different types of content marketing.
- Content idea generation
- Long-term content planning.
- Blogging and guest blogging.
- What is email marketing?
- Email newsletters.
- Building conversions through email.
- Customer retention and re-targeting.
- E-mail marketing ethics and principles.
- Creating basic HTML pages
- Web graphics
- Designing & planning web pages
- Mobile web design
- Word-Press essentials
- What is lead generation?
- What is the lead conversion process?
- How do you convert a lead?
- Contact management and segmentation strategies
- Lead conversion metrics.
- Strategic marketing
- Building objectives and budget.
- Popular digital marketing plans.
- Building a digital marketing plan.
- Web-metrics/tracking digital marketing plan.
- Understanding Search Engine Optimization (SEO).
- Keyword research and tools for Keyword research.
- Creating Content for SEO.
- Link Building and BackLinks.
- Schema Mark-up For SEO.
- Understanding Search engine marketing.
- What is PPC management?
- Using PPC to drive web traffic
- Google AdWords
- Introduction to Social Media Management
- Branding using social media
- Public Relationship Management
- Advertising on Facebook, Instagram, & Twitter
OUR CERTIFICATION
On completion of a program each participant gets a course completion, internship and outstanding performance certificates.

Course Completion Certificate is awarded to you for the dedication and time you have provided to learn and enhance your skills during your training.

Internship Completion Certificate is awarded to you after gaining practical exposure and work experience by successful completion of the capstone projects.

Outstanding Performer Certification is awarded to the extraordinary students who have performed exceptionally well during the training and internship periods.


What Our Clients Say

Bhavesh Pachauri
/ Associate Software Engineer, Infosys.
Aryan Mukesh Nigam
/ Software Engineer, EY.
Sashi Shuman
/ Student, Xavier University.
Vibhor Tyagi
/ Technical Associate, PwC..
Tanya Srivastava
/ Apprentice, Bank of America.
Sourabh Dhawan
/ Sales & Marketing, Urban Piper.
Tanya Singh
/ Associate Software Engineer, Legato.
Jayanth Erukulapathi
/ Software Engineer, Cognizant.
Maya Shivani
/ Software Engineer, Capgemini
Jogi Naidu
/ Associate Software Engineer, Cognizant.
Harish Desapalli
/ Analyst, Goldman Sachs.
Kumar Pratik
/ Student, CU.Our Alumni Work At
Our alumni are already starting to make waves in their industries. Our former students are already working in high-profile industries and are shaping our futures.



























PRICING PLAN
Student Dedicated Pricing Plan: "The pricing plans are pocket friendly to make the programs easily accessible and affordable for all."
PLATINUM
- Course Duration : 6 months
- Live classes : 80 Hours
- Video Content : 100 Hours
- 3 Major + 2 Minor Projects
- Program Completion Certificate
- Co-branded internship Certificate*
- 100% Job Guarantee (T&C Applied)
Frequently Asked Questions
How is digital marketing different from marketing?
Digital Marketing is the online equivalent of Marketing. With increasing amounts of businesses taking their work online. Marketing has also evolved into strategies surrounding the internet which has become a huge marketplace. Conventional practices are now modernized to drive branding processes online.
What skills will I get from this course?
At Acmegrade, skill acquisition is our number one priority. With our digital marketing course you will obtain the following skills:
- SEO
- PPC Management
- E-Mail Marketing
- Social Media Management
- Market Research
- Website Analytics
- Digital Strategy Planning
How is the job guarantee program different from your other courses?
The fundamental principles behind our teachings are the same. However, the job guarantee programs are a more advanced training regiment with the goal of having our students ready to join the workforce in all facets. This program also comes with professional support, counselling and guidance as well as assistance in resume building. Our team at Acmegrade will make sure that you get your start in the career of your choice.
Will this program guarantee me a job?
Yes. At Acmegrade our focus is making sure our students are industry ready. Not only will you possess the requisite knowledge and skill, but you will also have prior exposure before the employment process with our program. Additionally, we will give you all the necessary support including interview training, career counselling and resume building assistance. Our mentors work hand in hand with our placement team to make sure you get the perfect job for you.